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Custom Jewelry

Make Something Old, New Again

Your grandmother's wedding ring, an heirloom diamond pin, a gift that's lost its sentimental value. They are yours, but not exactly your style. Rather than allowing them to linger unused, allow us to restyle them into new jewelry that suits you perfectly.

The jewelry you wear is an expression of your personality, passions, and lifestyle. While creating a custom designed jewelry piece may seem overwhelming, we are experienced at simplyfing the process and making even complex designs accessible.

Think About What Piece of Jewelry You Would Want

We start with a sketch or an image of a design to help you visualize what your dream jewelry could look like.

We'll Take Care of the Rest

The first step is to create the custom design. If it is based on an existing piece, the designer may get started right away. Often a sketch is created to plan the design elements. Once the 3D design is ready, we use our 3D printers to create a wax version of the item in our New York workshop. Using the wax, we then create a mold into which the gold or platinum is poured, thus casting the jewelry into life. At this point it is passed on to our goldsmiths, engravers, and diamond setters who hand finish our custom designed pieces, ready for delivery anywhere in the country.

Custom Design Gallery

The amazing custom designed jewelry we have created for our customers


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  • Fern was incredibly helpful assisting me in resetting my wife's engagement diamond. She is very knowledgable and has a great aesthetic. She went out of her way to show me different options within my price point and the final product is stunning. I will absolutely use her again in the future. My wife gets frequent compliments on the radiance of her new ring.

    Adam Longwater

  • What a great experience with EitherOre Hilltop! Fern was excellent. We customized her ring from start to finish and couldn’t be happier. Fern really listened to us. She really knows her stuff.

    Josh Salton

  • I cannot recommend EitherOre Jewelers Hilltop enough! Fern was a joy to work with. I got engaged knowing nothing about jewelry or gems and Fern kindly walked me through the process of grading and gave her honest professional opinion to help inform me of our choice in ring.

    Victoria Silwa

  • Fern is a real pro when it comes to serving her customers! Custom designs are a sheer delight! After my Mom passed I wanted to include something of her in my daily routine. Fern and her team helped me design a wonderful necklace and earrings using some of my mom's items.

    Dona Storey

  • HIGHLY Recommend Fern @ EitherOre in Hilltop! My husband and I always go to Fern for all of our jewelry.

    Samantha Gurr

  • Fern Leibowitz is my jewelry guru FOR LIFE. She is smart as a whip, creative, passionate about jewelry, efficient and absolutely customer centric. She loves taking customers' old jewelry and morphing them into gorgeous up to date pieces . Always at great prices! Five stars all the way.

    David Laibstein

Interested? Get in touch and we'll get back to you soon!

Contact Us
Contact Us

© 2019 EitherOre Jewelers Hilltop West

1620 Hilltop West Executive Center

Virginia Beach, VA 23451

(757) 523-1549

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